Issue - meetings

To consider the report of the Director of Strategy, Performance and Governance, (copy enclosed).

The Committee considered the report of the Director of Strategy, Performance and Governance presenting the Marketing and Communications Strategy (the Strategy) (attached as Appendix 1 to the report) for approval. 

It was noted that the Strategy would underpin delivery of the Council’s Corporate Plan and support its three Thematic Strategies and Commercial Strategy.

There was some discussion regarding ‘commercial use of assets’ referred to in the Strategy and reference made to the Promenade Park and future projects.  Councillor R H Siddall raised a Point of Order that commercial projects were part of a separate thematic strategy and not relevant to this Strategy.  In response to comments, the Director of Strategy, Performance and Governance clarified that the Strategy related to how the Council communicated and promoted projects and not the process behind how projects were established or dealt with.

In response to a comment regarding the inclusion of targets within the document, the Director of Strategy, Performance and Governance advised that the thematic strategies and performance indicators from which targets would be identified had yet to be determined. 

The Director of Strategy, Performance and Governance advised that the figure detailed within section 7 of the Strategy was based on activity to date.  He explained there was a formula used to calculate such figures and this related to the size of the film, crew etc.  Members were reminded that the figure represented a benefit to the District as a whole.

It was commented that the Strategy was a very well worked up document, clear and easy to understand.

Councillor A S Fluker commented that the Strategy would be continuously updated and therefore gave opportunity for Members to further engage with Officers.  He then proposed that the Strategy be approved.  This was duly agreed.

RESOLVED that the Marketing and Communications Strategy be approved.